Nevsky, St. Petersburg
CATEGORY: Masterplanning
PROJECT:  Nevsky, St. Petersburg
SIZE: 1,800,000m2
PROJECT DESCRIPTION:

Volume 3 were commissioned to create a masterplan for a 46-hectare site on the River Neva, which is near the UNESCO World Heritage Historic Centre of Saint Petersburg, Russia.  Currently, the site is characterized by a poorly connected, underperforming post-industrial fabric comprised of derelict factories and warehouses.  However, there are also historic buildings on the site that allude to the rich industrial and cultural history of the Nevsky district. 

The St. Petersburg government is looking to address the problem of transportation infrastructure by investing in a modern, multi-modal international interchange that will contain new high-speed rail within the vicinity.  If approved, there will be underground rail, road and water connections positioned at the southwest corner of the site.  This investment in new connectivity - coupled with an underperforming international retail market in the region, as well as the existing cultural elements on the site - will attract the residents, workers and shoppers to sustain a retail-and-culture led regeneration of the area while enhancing St. Petersburg’s international reputation. 

The proposed scheme presented by Volume 3 will provide: the largest retail destination in Europe, housing with a multitude of residential types to reflect the various patterns of living of the global talent elite, new commercial properties for both local businesses and foreign investors, and create approximately 36,000 new jobs.  Furthermore, these offerings are set within a landscape environment and public realm that is articulated to encourage life on the streets as well as in the depths of the urban blocks, the centrepiece of which is Heritage Square. 

Innovations within NovoNevsky include a centre of sustainable excellence that will pioneer research into climatic-adaptive clean industries with a focus on new job and investment creation, an underground logistical supply system that services the entire development, and the first Russian self-sufficiency data installation.  Every element delivered at NovoNevsky, from the urban design to the overall place-making strategy including the sustainable relationship with the environment, builds upon the heritage of St. Petersburg.